[Annotation blog post #2] Promoting Intercultural Communication - Fareeda Ibad

1. What I learn from reading this article that a company/business develops intercultural communication for two possible reasons: one is for the diversity in the system, and second is for international trading. However, the international business can bring the prospect growth, or harm the development of the business, if the business doesn’t know how to deal with the intercultural issues. By taking alert on our thinking (such as prejudgment, stereotypes), and move beyond our initial beliefs (can be ethnocentrism, cultural standpoints) we can limit the existence of racism, discrimination
2. “As people are forced to think outside the box they develop greater interpersonal skills, flex their creative muscle and learn new ways of doing things.”
“Being alert to potential problems is the first step toward understanding. Once problems have been identified it is easier to seek means of improvement.”
3. Avoiding ethnocentrism, acknowledging other’s cultural beliefs can develop better interpersonal relationship with people, which come from different cultural backgrounds. Both in Trask’s and Ivanic’s essay, and the article I chose, the authors encourage people to understand, sympathy with others that have different background/gender/hierarchy/cultural standpoints, etc.
4. As I mentioned in the previous post about how to “bridge the culture gap,” for this post I will go more detail in communication between people that have cross-culture with others. As we are living in a global business world, intercultural communicate skills are needed to connect with others from different parts of the world.
5. I found this source and I am interested in it because I see some similar ideas with the source I found. This one develop more on the effect and importance of intercultural communicate skills. I think this source is credibility because it is written by an experience writer, who is the head of Communication Department in college of Business management. She also has firsthand experiences both in teaching communication and business.
6. These two first posts bring to me the alert for the need of intercultural communication and acknowledgement in similarities and differences between culture and culture. Though both of the posts are about communication, the previous post in on bridging culture gap, which is more on practical, while this article, and focus more on theories.


Work cited:

Ibad, Fareeda Ibad. "Promoting Intercultural Communication - Articles -

Brandsynario.com." Pakistan's Largest Advertising, Media and Marketing

Resource | Brandsynario.com. Brandsynario. Web. 21 Oct. 2010.

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